Dreame – Sweeps Into the U.S. with Flagship Launches
Influencer-Powered Flagship Launches Across San Diego and San Jose
Behind the Experience
Dreame tapped Brilliant to turn two U.S. flagship store openings into can't-miss influencer events that drove buzz, content, and day-of sales.
In San Diego, we hosted a single high-energy event day with more than 40 influencers, an action-packed launch that delivered reach fast. We then used those event learnings to sharpen our approach for San Jose, hosting partners across two days for a more relaxed, VIP-style experience. That refinement paid off in both directions, producing higher content quality and stronger day-of sales. Across both markets, the result was a launch program that built on itself, getting smarter and more effective with each city.
Services
- Paid Influencer
- Earned Influencer
- Events & Activations
Driving Results
- 4M+ Impressions Driven by Influencers
- 92 Influencers Activated Across Two Cities
- 403+ Pieces of Content Created
- Refined Two-Day Format Drove Higher Content Quality and Day-of Sales
- A Launch Program That Improved City Over City