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Dreame – Sweeps Into the U.S. with Flagship Launches

Influencer-Powered Flagship Launches Across San Diego and San Jose

Behind the Experience

Dreame tapped Brilliant to turn two U.S. flagship store openings into can't-miss influencer events that drove buzz, content, and day-of sales.

In San Diego, we hosted a single high-energy event day with more than 40 influencers, an action-packed launch that delivered reach fast. We then used those event learnings to sharpen our approach for San Jose, hosting partners across two days for a more relaxed, VIP-style experience. That refinement paid off in both directions, producing higher content quality and stronger day-of sales. Across both markets, the result was a launch program that built on itself, getting smarter and more effective with each city.

Services

  • Paid Influencer
  • Earned Influencer
  • Events & Activations

Driving Results

  • 4M+ Impressions Driven by Influencers
  • 92 Influencers Activated Across Two Cities
  • 403+ Pieces of Content Created
  • Refined Two-Day Format Drove Higher Content Quality and Day-of Sales
  • A Launch Program That Improved City Over City